GEN US DIRECT DYE COLOUR TECHNOLOGY

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The colourful tribe!

12 wow effect direct pigment colours

genUS professional line offers cutting edge, safe products for both professionals and consumers. The exclusive formulations studied and created by our laboratories guarantee excellent performance while fully respecting hair.

Direct color in gel enriched with Vitamin E for the proper scalp oxygenation during the coloring treatment.

COLLECTIONS - HOT : ICE : SPECIALS : NEUTRALS

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